Bora Purple Colorway Unveiled for Samsung Galaxy S22, Coming August 10th

Samsung has used purple for several Galaxy S generations – for example the Orchid Gray Galaxy S8 and the Lilac Purple Galaxy S9.

Now the Galaxy S22 (just the smaller one) is getting the purple treatment with a new hue called "Bora Purple."

"Bora" is the Korean word for "purple", hence the name "purple violet".

But let's not focus on that and take a closer look instead.

The glass has a matte finish, while the glossy aluminum frame is painted a matching colour.

This sets it apart from Violet, which was one of the original Samsung.com exclusive colors (which have a gold frame and camera bump).

It’s closer to the Pink Gold, which also matches the hue of the glass and the frame

It is closer to Pink Gold, which also matches the color and frame of the glass

The Samsung Galaxy S22 in Bora Purple will be available on August 10, the same day the Galaxy Z Flip4 and Z Fold4 are being announced.