Flashback: a decade of Google Nexus/Pixel prices and software updates

The Nexus 4 was a phenomenal phone - close to a flagship for $300.  Well, it had its own peculiarities, eg.  No LTE support (though that wasn't as important in 2012)

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We've mentioned the Nexus 4's price and we'll see what happened to the series' "key killer" status.

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Spotlight

This series is all about discovering a well recognized feature of a particular brand or series – and we think software support is one of the defining features of Nexus and Pixel phones.

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Nexus phones were cheap before, especially if you waited a few months.  The Nexus 4 was at one time for as little as $200.  The price of Nexus 5 has also been cut.

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Then came the Nexus 6 - its $650 price tag left many fans unhappy.  It was still an excellent phone and influenced Google's approach to handsets.

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The following year in 2015 the Nexus line was split into two models that we refer to as the "base" and "pro" for the sake of continuity.  He was also the last of the Nexus line Google started anew with the Pixel phones.

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Costs gradually increased over those years, peaking in 2018 and 2019 with the Pixel 3 and 4 at $800 and the Pixel 3 XL and 4 XL at $900.

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After that Google changed course and recently the price of smaller models has been dropping, with the Pixel 6 going up to $600.  The Pixel 6 Pro is still $900, though.

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Interestingly, the increased prices did not affect the performance of the Pixel phones in the market.  In contrast, in fact, Google's 2019 shipments differed significantly from previous years.

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Note that the image below shows cumulative shipments of all Pixel phones, but it clearly shows that Google is on the right track.

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